Green Running are a team of London-based Data Scientists & Machine Learning experts specialising in data analytics in the energy sector.
We were asked to refresh the branding and update Green Running’s digital identity to reflect the company’s forward-thinking projects and ambitions.
Our role: A key requirement for Green Running as a parent company of other brands was to ensure that the new identity remained consistent with those that sit alongside it. With strong links to technology across all of their companies, the shape of the logo takes inspiration from the digital world, connecting the ‘GR’ of Green Running through a graphical representation of a circuit board. We then rolled the logo out across a suite of cohesive company stationery, marketing collateral and social branding.