Ripple is a clean energy ownership platform enabling part ownership of onshore wind farms to supply homes with clean, low cost electricity.
Our brief from Ripple was to deliver a visual identity that brought clarity and consistency to the brand, allowing us to go on and provide all elements needed for a successful crowdfunding campaign, generating over £750k in investment.
Our role: The first thing we worked on for Ripple was an updated logo and an overhaul of their existing colour palette, continuing with their unique combination of purple and green but with added contrast and scope to use across print and digital platforms. We designed bespoke, circular lettering for the logo with a new, simplified version of the ‘Ripple wave’. This wave icon was then used in various abstract forms, becoming the base and background to marketing collateral across all media.
We used these branding foundations to go on and provide a bespoke investor deck, including an iconography suite that would play an important role across our website design proposals, in addition to social media posts and presence, banners and exhibition stands.