Tempo is an online recruitment platform where clients and candidates can interact directly with potential employers and recruits through a personalised video profile facility.
We were approached by the Hambro Perks funded start-up to design a logo and brand identity that appealed to both sides of Tempo's target audience; employers and candidates.
Our role: With a blank canvas in front of us with regards to any existing branding, we approached the project from 3 varying directions, with the chosen route to be progressed once approved. From here, we applied the new look and feel to a full brand toolkit including a fully-responsive website design, marketing collateral and social platforms.
Using the full range of the colour palette to our advantage, we delivered a solution that provided clarity in the duality of Tempo’s services, mirroring the two sides of the business (Talent & Employment) depending on the user's interests.